■ LEVEL 01 — 1 PLAYER
Sell the record to fans first. Let streaming close it.
An eight-week campaign: pre-sale, exclusive content, merchandise, then DSPs.
■ LEVEL 02
Streaming pays last and it pays least.
■ LEVEL 03
How It Works
WEEK 1
Pre-sale
The record goes up for sale before it hits streaming, with exclusive content only available in that window.
WEEK 3
Rollout
A week-by-week content calendar from pre-sale through DSP day.
WEEK 4
Merchandise
Around week four, merchandise drops into the same campaign. Bundled with the music first.
WEEKS 6-7
DSPs
Streaming closes the campaign. Fans who already paid are the most reliable early streamers.
WEEK 8
Read-out
Read-out and reporting.
■ LEVEL 04
What's Included
- Pre-sale storefront
- Exclusive content (downloads, stems, extras)
- Merchandise integration
- Eight-week rollout calendar
- Streaming conversion strategy
- Playbook handback
Ownership
Store, list, and playbook stay with you. Every account in your name. The campaign is built to run again without us.
- domain
- payment processor
- customer list (exported)
- calendar templates
- email sequences
■ LEVEL 05
Requirements To Play
CONTINUE? _
- Release-ready master
- Artwork or budget for it
- Social media and audience access
- Single decision-maker
- Filming availability
- 48-hour approvals
■ LEVEL 06
Nothing starts before this.
We confirm the master is ready, the audience is real, and eight weeks can hold.
Quoted after consultation
Scope covers planning, build, and execution. Hard costs (ads, merch production, PR) are billed separately through their respective vendors with artist approval.